Have you heard about Big Billion Days? In 2015, Flipkart started three-day Big Billion Days deal. In only three days,...

Abstract This article presents the SWOT analysis of Swiggy. The analysis provides an in-depth insights into how internal and external...

1. Introduction This article presents the SWOT analysis of Prada. The in-depth analysis of Prada’s strengths, weaknesses, opportunities and threats...

Abstract This article presents a critical analysis of Tata Motors’ key business strategies. The detailed analysis provides insights into how...

Abstract This article presents the Tesco SWOT analysis. In-depth internal and external environmental analysis highlights key strengths and weaknesses that...

Abstract This articles applies the PESTLE framework on Tesco to identify the key macro-environmental forces that shape Tesco’s business strategy....

Abstract This case analysis discusses the Tesco’s CSR strategy by explaining how Tesco is creating value for all stakeholders, what...

1. Introduction Burger King is world’s 9th largest fast food brand. The company holds strong position at international stage. However,...

Abstract This articles illustrates the Burger King marketing strategy, and explains all key marketing mix components by applying 7-P marketing...

Abstract This article conducts the Xiaomi SWOT analysis by identifying the key business strengths, weaknesses, opportunities and threats. The article...