Abstract This article presents an in-depth analysis of the Amazon’s corporate landscape by spotlighting the company’s mission, vision, core values,...

Abstract This article provides a detailed analysis of the Nike's mission statement, and evaluates its role in the business success....

Abstract In this article, we present the SWOT analysis of Costco. The analysis provides in-depth insights into how Costco’s internal...

Abstract This article conducts the KFC SWOT analysis by identifying the key business strengths, weaknesses, opportunities and threats. The article...

Abstract This article presents an in-depth analysis of KFC marketing strategy. The article covers all key marketing mix elements, conducts...

Abstract This articles illustrates the Tesco marketing strategy, and explains all key marketing mix components by applying 7-P marketing mix...

Abstract This articles illustrates the Spotify marketing strategy, and explains its’ all key marketing mix components. Strategic marketing students, researchers,...

Abstract This article conducts the Southwest Airlines SWOT analysis by identifying the key business strengths, weaknesses, opportunities and threats. The...

Abstract This article explains the Best Buy marketing strategy, covering all key marketing aspects that influence the brand success. The...

Abstract In this article, we have conducted Spotify SWOT analysis. The article explains the strategic implications of internal and external...